If you are thinking of buying a Harley Davidson motorcycle, you’ll probably be wondering “Why are Harleys so expensive?” If so, you’re not alone. The price of Harleys is higher than other motorcycles, but it’s not surprising, given their reputation for durability and dependability. The quality of a Harley is also renowned, making it a great buy. In fact, it’s not uncommon to find people who paid over three thousand dollars for their bike!
Price
If you’re a motorcycle lover, you’re probably aware of the high price of Harley Davidson motorcycles. However, what you may not know is that the brand also sells hundreds of other brands in other parts of the world. These include Honda, Kawasaki, Yamaha, Suzuki, Bimmer, Triumph, Hyosung, and Royal Enfield. There are also several local brands in Africa, including the J4 bike.
There are many different models available, including the Softail, Dyna, Touring, and V-Rod. In Malaysia, the Harley-Davidson motorcycles that are sold are all from different model families. Most of their customers are in the higher income bracket. They come from different backgrounds, including IT firms, doctors, and human resource heads. The price of Harleys varies by model. It may be worth looking into vintage models to get the best deal.
Quality
Why do Harleys cost so much? Well, for starters, a Harley is a quality product. There are two factors that determine cost – time and quality. In the production of a Harley, the higher the quality the more expensive the product will be. And because of this high quality, Harleys usually last a long time, so you will get much more value for your money than you will pay for them.
First of all, there are very few competitors in the market that can match the quality of a Harley. Its name alone is an iconic brand. And this is reflected in its price. Despite the high price tag, Harleys are made in the United States. That makes them more expensive than other brands, but you can’t argue with their quality and resale value. You won’t find many bikers who would go for a cheaper model.
Durability
The most common answer to the question “why are Harleys so expensive” is because they are incredibly durable and unique. As you can imagine, that makes them expensive – especially when you compare them to other brands of motorcycles. However, the true answer to that question is not as simple as comparing the price of a Harley with a Goldwing. First, consider the quality of the bike itself. Many Harleys are prone to breakdowns, and it’s not just the quality of the bike that is the issue.
The Evolution engine is the most popular engine used on a Harley. It was introduced in 1986, after two decades of quality problems under AMF ownership. It’s so durable that some users have even referred to the Evolution as “bulletproof.” Unlike the Ironhead engine, the Evolution engine is much cooler running and less prone to oil leaks. This prevents many of the problems associated with Twin Cam engines.
Stability
The question of why are Harleys so expensive for stability is not new. Historically, the company has been struggling to gain market share in emerging markets. In the mid-2000s, Harley’s CEO, Keith Wandell, had no motorcycle background and never owned a motorcycle prior to joining the company. In an attempt to gain more market share in the emerging markets, Harley-Davidson pulled their support from Buell Motorcycle Company, which went bankrupt and was subsequently sold to the Chinese.
Although the company is stuck in the rut, it has the market share to support its current strategy. By implementing strict quality requirements and reducing the number of suppliers, Harley-Davidson can make substantial profits that can be shared with investors. Profits that the company generates can be reinvested to help the company continue its growth and experiment with new products. Its brand equity is infinitely valuable and can make it easier for Harley-Davidson to innovate.
Suspension
Why are Harleys so expensive? One explanation is the company’s heritage. The company was originally a manufacturer of photographic equipment, but these days it specializes in producing motorcycles that are as practical as they are stylish. Historically, Harley Davidson’s bikes have been considered luxury goods, but their current reputation has made them far more expensive than the competition. And with such cachet and brand recognition, customers are willing to pay more to ride an HD.
The company has plants in India and Brazil, and a new facility in Thailand. In terms of quality, Harley-Davidson’s models have received a high rating from most reviewers. The suspensions and engines are both well-built, and the company has made extensive use of showa forks, which offer exceptional damping. This is an especially strong feature on cruising models, which are known for their steady riding.
Brand recognition
As the most expensive motorcycles in the world, Harley-Davidson is well aware of its brand recognition. Historically, the company has set out to build its motorcycles in India, where the cost of manufacturing is much lower. But today, the company has struggled with brand recognition, and the company’s growth has slowed. While the company is able to retain its brand name in many parts of the world, it still struggles with attracting younger riders. Nelson cites the global economic downturn and the growing aversion to vehicles in general among younger consumers.
In order to stay ahead of the competition, Harley-Davidson has developed a clear marketing strategy based on its place in American pop culture and retro look. This strategy aims to revive the brand and deepen rider commitment among millennial consumers. In the past, Harleys struggled with brand recognition and the decline of their quality, but with a well-defined marketing strategy, the company has managed to come back from the brink.